AI sales performance insights platform to identify rep skill gaps and coaching priorities

Q: How does sales team performance analytics actually spot patterns?

Rory doesn't watch one call at a time. Rory watches 200 conversations—SDR cold calls, AE discovery, field sales meetings, CSM renewals, AM upsells—and spots what's spreading. One rep skips qualification. Then three. By Week 4, it's team culture. Your 1:1s catch individual mistakes. Rory catches **team-wide drift** before it becomes the way

Q: What's the difference between AI coaching feedback and team performance tracking?

**AI coaching feedback** = What happened on this specific call. Did the rep follow SPIN? Hit the MEDDPICC checkpoints? What were their filler words? That's individual performance evaluation. **Rory Insights** = What's happening across 50 reps, 5 teams, 4 verticals. Your East team is skipping discovery. Your field reps are losing control in enterprise deals. Your CSMs are afraid to ask renewal questions. That's pattern intelligence. You need both. Individual feedback fixes the rep. Pattern intelligence fixes the team.

Q: Does this work for field sales teams or just remote sellers?

Both. Every revenue conversation. **Remote teams:** Phone calls, Zoom demos, virtual discovery, recorded practice sessions **Field sales:** In-person meeting practice, trade show pitch rehearsals, face-to-face role-plays **Hybrid teams:** SDRs on the phone, AEs in the field, CSMs on video Rory analyzes conversation patterns regardless of format. The pattern—skipping qualification, talking over buyers, losing momentum—shows up whether you're in a conference room or on a Zoom call. Field sales coaching without flying managers to every territory.

Q: How fast can we start tracking sales team performance?

Most sales performance management platforms take 8 weeks to deliver value. We're live in 7 days. Fathom connected. First patterns detected. First team alerts running. Day 8, managers see: - Which teams are skipping methodology - Where training is breaking down - Who needs intervention vs. who just needs reps - What's forming right now across the revenue org No 8-week onboarding. No

Your call recording tools show you what happened yesterday. Your 1:1s coach one rep at a time. Your pipeline reviews catch problems three months too late. Meanwhile, Rory's watching 200 conversations and spotting the pattern forming across your East team—before it kills deals

Framework: 92%

12-day streak

3 filler words

Confidence: 8.4

Who's is involved?

Your competitor's cheaper

Budget freeze

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What happens when bad habits get caught in Week 2, not Q4

That's Coaching Feedback positioning, not Pattern Intelligence positioning.

Faster Pattern Detection

Rory flags emerging trends in 2 weeks vs 10 weeks manual review. Discovery slipping. Champions disappearing. Budget questions skipped. Spotted before Q4 pipeline review.

More Proactive Coaching

Managers coach before reps fail, not after. "East team skipping qualification"—Week 3, not Week 12 when 6 deals stall. Rory spots patterns forming. Alerts early. Stops the spread.

of Team-Wide Gaps Caught Early

MEDDPICC breaking in pharma. Objection handling failing with CFOs. Discovery collapsing in enterprise. Rory surfaces what 1:1s can't scale—cross-rep patterns you won't catch alone.

hrs

Saved Per Manager/Week

No listening to 50 calls hunting trends. Rory does cross-conversation analysis managers can't scale. See team patterns in minutes. Who needs intervention. What's breaking. Where training died.

Sales Team Performance Analytics That Spots Patterns Before Managers Can

Your SDRs are rushing cold calls. Your field reps are skipping discovery in face-to-face meetings. Your CSMs are losing renewal conversations in Week 3. Rory watches every conversation—phone, video, in-person practice—and surfaces the team-wide patterns your 1:1s can't scale to catch.

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Sales Performance Management Across Every Role

Rory doesn't just track AE discovery calls. SDR cold calling. Field sales pitch meetings. CSM onboarding sessions. Account manager upsell conversations. Technical demos. Renewal calls. Every revenue conversation analyzed for patterns managers can't spot alone.

Sales Performance Management Across Every Role

Sales Performance Management Across Every Role

See Where Sales Coaching Actually Lands

Your SPIN training worked for remote AEs. It died with field sales. Your objection handling landed with SDRs, failed with CSMs. Rory shows you where sales methodology breaks down—by role, team, vertical, deal stage—before training ROI disappears.

See Where Sales Coaching Actually Lands

See Where Sales Coaching Actually Lands

Most sales coaching software tells you what happened yesterday. Rory tells you what's forming right now—across 200 conversations, 5 teams, and every customer-facing role in your revenue org.

— Pattern intelligence that scales

Most sales coaching software tells you what happened yesterday. Rory tells you what's forming right now—across 200 conversations, 5 teams, and every customer-facing role in your revenue org.

— Pattern intelligence that scales

Most sales coaching software tells you what happened yesterday. Rory tells you what's forming right now—across 200 conversations, 5 teams, and every customer-facing role in your revenue org.

— Pattern intelligence that scales

Improve Sales Team Performance Before It's Too Late

No more discovering problems in QBRs. "Your SDR team is talking over prospects." "Field reps skipping qualification in enterprise." "CSMs losing control of retention calls." Rory flags team-wide skill gaps in Week 2, not Q4.